Even though 72 Advertising specializes in Internet marketing, we still get asked to do newspaper ads because of our past expertise (we were part of the largest advertiser in Arizona a few years ago). Check out this Nissan of Downtown LA full-page, full-color newspaper ad that we created to run in Sunday's Los Angeles Times.

Calling attention to many different areas on your website can be confusing to your viewers. The 72 Advertising toolbar makes your website better by allowing your viewers to see your blog, Facebook and Twitter posts, translate any page into any language, contact you via a quick contact form, even call attention to a special offer of the week in an attention-getting popup window.

Click here to visit our Volkswagen of Downtown L.A. client's website to see the 72 Advertising toolbar in action. The popup window slides up from the bottom right hand side of the page after you've been on the site for a few seconds, and stays up for a predetermined time, then slides back down out of the way. To bring it back up, just click on the the icon of a person in the tool bar. Be sure to check out the translation tool. You can immediately translate any page on the website into any language (especially good for an area like Los Angeles with many languages spoken there).

Call Paul at (623) 889-5626 or email us via our contact form to learn more about how this toolbar could help your website perform better.

The majority of mobile phones in the U.S. will be smart phones by 2011. That means that more consumers than ever will have on-demand access to the Internet. Despite this expanding market, most auto dealers don’t yet have mobile web sites. Here are the top three reasons they should:

1. One-fifth of Americans already access the mobile web everyday

The future is now! The statistics on mobile web use are astounding. In less than a decade, half of all web searches will happen from a mobile device. The mobile generation is already here and it includes your customers.

2. A traditional web site isn’t enough

Traditional web sites are designed for people surfing from the comfort of home using a full-size computer. Mobile users are on-the-go and limited by small screens; they are looking for specific information and they want it quickly. To satisfy these users, dealers need simplified sites designed specifically for the smart phone platform.

3. Your competition is already there

Picture this scenario: A consumer is driving around looking for a new car. As he drives by dealers’ lots, he uses his smart phone to search inventories before deciding where to stop. If your site isn’t optimized for mobile web, he’s likely to move on to the next lot. Can you afford to lose out?

Contact 72 Advertising today to get your web site updated with a mobile version.

Here’s are five key reasons why social media failure is far more prevalent than anyone wants to admit to talk about.

1. The lack of a strategic plan. Far too many dealers run before they walk. As a result, they jump into social media without a well-articulated idea of why they want to do social media, what they want to get out of it, what success looks like, and what rivals are doing. According to a recent study by Digital Brand Expression, 78% of respondents said they were doing social media but only 41% of companies said they had a strategic plan.

2. The lack of a tactical plan. This is more than just knowing how to use Twitter, Facebook or a blog because they’re not that difficult to learn. Tactics has more to do about best practices, knowing when and how to engage with other people on social media, and using the best and most effective tools to be as productive and efficient as possible.

3. The lack of resources, or hiring people who lack the right skills or experience to get the job done. Too many dealers get excited about a social media program but don’t or won’t allocate enough people to actually make it happen. Another mistake is they hire people who are too inexperienced but hope that their enthusiasm about social media will compensate for it.

4. The lack of content that is compelling, engaging, interesting or valuable. At the end of the day, great content and stories make social media be successful. Truth be told, social media services are simply tools to distribute content. In other words, content and stories and the ammunition that makes the weapons (Twitter, Facebook, etc.) effective.

5. The failure to build relationships. Social media is not a one-way street or a one-way conversation. For social media to work, you need to build relationships with people, have conversations, engage and connect. It’s work requires time and effort.