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"74% of consumers say they’d never return to a poorly performing website"

04/18/2012

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Infiniti knows the value of a well-maintained auto dealer website. That is the same reason that 72 Advertising was created over four years ago - to maintain dealer websites so that consumers may find what they're looking for and shop that dealer for new and pre-owned vehicles.

Infiniti sent a letter to all retailer principals and executive managers this week announcing that they will be conducting website reviews to identify any deficiencies that they see in dealer's websites. The following statement and statistics caught my attention:

Today’s customers do more car buying research than ever before. Most buyers start with the internet, browsing both manufacturer and local dealership websites. This is a dealer's first opportunity to make a great impression on prospective owners. Consider these industry statistics:
  • 90% of Infiniti shoppers use the internet during the shopping process
  • 92% of internet customers stated their decisions were influenced by content on the website
  • 74% of consumers say they’d never return to a poorly performing website
That last statistic should be an eye-opener to those dealers who pay little attention to their website. "74% of consumers say they’d never return to a poorly performing website."

When was the last time that YOU looked over every page of your website to ensure that everything was up-to-date and working properly? That's exactly what we do every month here at 72 Advertising. Our dealers websites are always fully maintained with the most current special offers, seasonal specials, manufacturer event graphics, etc. If you would like a free review of your website, please contact Paul Thompson at 72 Advertising today.
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Nissan LEAF 'Gas Powered Everything' named one of 10 Best Commercials

11/29/2011

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Click to watch video on AdWeek.com
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I loved this commercial the first time I saw it. Now, the Nissan LEAFs 'Gas Powered Everything' has been named one of the 10 Best Commercials of the Year by Adweek! Click here to view the entire story including all 10 nominated commercials.
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Love this commercial from Nissan...from way back in 1998!

06/08/2011

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Nissan has great commercials nowadays...and back in the day. This is one of my favorites (especially love the Linus and Lucy music!).

If you want to listen to the original Linus and Lucy jazz sound track from the 1964 recording by the Vince Guaraldi Trio, click here. What a classic tune!
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U.S. sales rise 29% in September; most automakers advance in year's strongest month

10/24/2010

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U.S. auto sales climbed 29 percent last month, the biggest gain of the year, as the industry resumed its recovery from last year’s collapse.

All but one company posted an increase as automakers benefited from comparisons to September 2009, when sales and inventory collapsed in the wake of U.S. cash-for-clunkers incentives. Last month’s seasonally adjusted sales rate as calculated by Automotive News was 12.2 million, the highest since “clunkers.”

“It’s a solid month, another step in a stable, somewhat painful recovery,” said analyst Jesse Toprak of TrueCar.com.

Chrysler Group led the gainers with a 61 percent increase, while Ford Motor Co. posted a 40 percent gain.

General Motors Co. sales rose 11 percent from September 2009 levels. Among Asian automakers, Toyota Motor increased 17 percent, American Honda advanced 26 percent, Nissan North America gained 34 percent and Hyundai-Kia jumped 44 percent.

The increases followed a 21 percent drop in August sales, the only monthly decline this year. Just as last month’s performance was aided by comparisons to a weak September 2009, August results suffered when framed against a clunker-fueled SAAR of 13.7 million units a year earlier.

“It’s a bit deceptive because last September was so poor after the cash-for-clunkers program ended,” said Gerald Meyers, a professor at the University of Michigan Business School and a former chief of American Motors Corp. Still, “it seems as if auto sales in the U.S. have bottomed out and are headed up from here.”

So far this year, industry sales are up 10 percent from 2009 levels. Last year was the weakest for U.S. auto sales since 1982.
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Texting bans fail as drivers ignore rules, study says

10/24/2010

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Bans on texting while driving fail to reduce crash rates because motorists ignore the rules, according to a study by the Highway Loss Data Institute, a group funded by the insurance industry.

Crashes increased in three of four states it surveyed where driver texting was banned, according to the group’s statement released today. The study focused on collision claims in the states before and after they enacted bans.

Laws against texting from mobile phones have been enacted in 30 states since 2004, and almost half of them this year, the group said. The Obama administration has called for a federal law outlawing driver texting. More than 5,800 traffic deaths were tied to distracted driving in 2008, according to the U.S. Department of Transportation.

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