Calling attention to many different areas on your website can be confusing to your viewers. The 72 Advertising toolbar makes your website better by allowing your viewers to see your blog, Facebook and Twitter posts, translate any page into any language, contact you via a quick contact form, even call attention to a special offer of the week in an attention-getting popup window.

Click here to visit our Volkswagen of Downtown L.A. client's website to see the 72 Advertising toolbar in action. The popup window slides up from the bottom right hand side of the page after you've been on the site for a few seconds, and stays up for a predetermined time, then slides back down out of the way. To bring it back up, just click on the the icon of a person in the tool bar. Be sure to check out the translation tool. You can immediately translate any page on the website into any language (especially good for an area like Los Angeles with many languages spoken there).

Call Paul at (623) 889-5626 or email us via our contact form to learn more about how this toolbar could help your website perform better.

One of 72 Advertising's most popular services is our blog/Facebook/Twitter social media package. With it, we create and maintain a blog, Facebook and Twitter for our clients.

This article that appeared in Entrepreneur yesterday details how a well maintained blog is important to the search engines.

Click here to read the full article on Entrepreneur's website.

To learn more, or get started with 72 Advertising's Social Media package, contact Paul Thompson today.

Along with the usual website maintenance that 72 Advertising performs on dozens of websites, we also build, host and maintain blogs, Facebook and Twitter social media sites. We just launched this new blog website for Volkswagen of Downtown LA, today. Not only is it a nicer-looking blog website than their current site, it automatically contains Twitter and Facebook buttons on every post and is viewable on cell phones in a Mobile version, included at no additional cost to our customers. Check out our newest blog at http://www.volkswagenofdowntownla.com/.

Contact Paul Thompson at 72 Advertising if you'd like to discover how we can help you with social media for YOUR company.

You see your Facebook friends using the ubiquitous "Like" button to share everything from news stories to blogs. How can you get them to Like your website, too? It's pretty simple. Facebook provides the code you need for the button at developers.facebook.com. Add the code to your website and modify it as directed, indicating the destination for the button (or, have 72 Advertising do so). Any time a Facebook user clicks the Like button, your site will appear in the News Feeds of that user's friends, along with a link to your site, allowing you to share your content with a wider audience.

Here’s are five key reasons why social media failure is far more prevalent than anyone wants to admit to talk about.

1. The lack of a strategic plan. Far too many dealers run before they walk. As a result, they jump into social media without a well-articulated idea of why they want to do social media, what they want to get out of it, what success looks like, and what rivals are doing. According to a recent study by Digital Brand Expression, 78% of respondents said they were doing social media but only 41% of companies said they had a strategic plan.

2. The lack of a tactical plan. This is more than just knowing how to use Twitter, Facebook or a blog because they’re not that difficult to learn. Tactics has more to do about best practices, knowing when and how to engage with other people on social media, and using the best and most effective tools to be as productive and efficient as possible.

3. The lack of resources, or hiring people who lack the right skills or experience to get the job done. Too many dealers get excited about a social media program but don’t or won’t allocate enough people to actually make it happen. Another mistake is they hire people who are too inexperienced but hope that their enthusiasm about social media will compensate for it.

4. The lack of content that is compelling, engaging, interesting or valuable. At the end of the day, great content and stories make social media be successful. Truth be told, social media services are simply tools to distribute content. In other words, content and stories and the ammunition that makes the weapons (Twitter, Facebook, etc.) effective.

5. The failure to build relationships. Social media is not a one-way street or a one-way conversation. For social media to work, you need to build relationships with people, have conversations, engage and connect. It’s work requires time and effort.

Here are 3 key concepts for conversion rate optimizers who want to design elegant, persuasive online experiences that make money:

Key Concept #1 – The 80/20 Rule remains a powerful force in the universe.  Pareto’s principle never goes away…ever.  It just continues to recur in everything, all the time.  Bow to its power! The takeaway from Jakob Nielsen’s report is that, while users are more willing to scroll ‘below the fold’ than they used to be, the area above the fold still gets 80% of the time spent looking at a page.  See the chart for the eerie split at 80.3% and 19.7%!

Key Concept #2 – The concept of keeping key content and call(s) to action ‘above the fold’ is still important.  But, if you expect users to scroll below the fold, you’d better make sure the page has good scent so they know that relevant content awaits them if they do use their scroll bar.

Key Concept #3 – The bottom of every page is key.  Note in Nielsen’s chart that the time spent fixating below the fold remains very low until the very bottom of pages.  This is due to users looking for the bottom of the page’s container.  It’s a bit grainy, but look at the screenshot of a gaze plot where the orange bar that is the active window’s bottom border gets the last fixation on the page.  The user looks for the bottom, finds it, then knows they need to either click something or scroll back up.  This presents an opportunity to place call(s) to action at the bottom of tall pages that necessitate scrolling, especially catalog pages with many products.  Maybe it’s a place to experiment with primary and/or secondary calls to action?