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72 Advertising Blog/News

10-Year Anniversary Letter to Our Clients

1/1/2018

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72 Advertising 10 Year Anniversary
The beginning of 2018 realizes our 10-year anniversary, which is a significant milestone for all of us at 72 Advertising. Our success and growth over the last 10 years is due to so many factors, including the people who have positively influenced our firm, and the clients who know we will do whatever it takes to put out excellent work. Over the decade, we have created in excess of 75,000 auto dealer special offers and produced over 3,000 email blasts. These are staggering numbers, but they are sure to increase exponentially as we continue serving the website needs of the small business and automotive industry. 

In the fall of 2008, a series of events presented me the opportunity to begin my own business. I had years of expertise in advertising, marketing, and graphic design, yet the decision to leave my existing company was a difficult one. I ultimately decided that there was a need for a new website business that I could professionally maintain. A friend and businessman, Alex Merino, owner of Pixel Motion, guided me on the path to business ownership. He helped me secure my first clients. With his help, I took the giant leap. Several friends in those early years played a vital role in our survival: Linda Webber, Joanna Stanley, Roger Chammas, Jason Church, Chuck Agner, Bruce Dunigan, and many more. Thanks for trusting us then and continuing the support today.

Currently, I have 43 years experience producing quality retail advertising. I understand what needs to be done, and my staff and I get the work accomplished with minimal direction from our busy clients. We are so confident in our services that we don’t require a contract. Most of our clients have been with us for years.

Even as we deal with the complexities of advertising as brand marketers, our primary focus is still on influencing our clients’ customers one person at a time through websites, eblasts, website banners, social media, YouTube videos and more. We not only aim at attracting new customers, but at building strong, long-term customer relationships to ensure sustained profitability. 

As 72 Advertising enters our second decade, we are truly excited about the future. We appreciate and thank our staff for all the hard work in contributing to our growth. And to our clients, thank you for entrusting us with your business. We hold your trust, partnership, and friendship close. We will continue to serve you and look forward to growing with you in the years to come. 

Sincerely,
Paul Thompson
Founder/CEO

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Simply The Best Jingle

6/12/2017

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When I saw this sub-headline in this month's Passport Auto Group IMN e-newsletter that we're working on, it brought back memories of a jingle that I produced for a new Toyota dealer presentation way back in 2004 when I was the Advertising Director with the Van Tuyl Auto Group. Larry was trying to get a brand new Toyota point in Avondale, AZ and I came up with the name "Toyota West" and produced this jingle for the presentation to Toyota. To this day, it's one of my favorite jingles (along with our Alice Cooper "I'm flyin' in my car now, anticipatin' fun" jingle).

Click the play button below to hear "Simply the Best":

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Whatever you need, 72 Advertising can get it for you!

8/23/2016

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Auto Dealership Banners
Hove Nissan's general manager liked our home page slides so much, he asked if we could create banners to place outside the dealership. Of course, we can, and did! We had these made and shipped to the store in just 3 days.

Next time you need a banner made for your dealership, contact Paul Thompson at 72 Advertising for a price quote. You'll be glad you did!
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Don’t put social-media feeds on your website

5/2/2016

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Facebook
Back when social media was getting started, every website had their social media feed in a widget on their website. Nowadays, everyone knows how to find your Facebook and Twitter pages if they want to. Don’t distract your customers from what should be the main focus of your website — attracting sales!

It’s fine to include a Facebook icon on your site and a link in a drop down menu for your visitors to find your social media, but don’t make them scroll through hundreds of posts and tweets. Your website’s goal should be to have your visitors fill out your contact form or pick up the phone and call you, not be distracted by hundreds of social media posts and tweets.

Contact 72 Advertising if you need help with YOUR social media.

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Promote your latest offers with an email blast by 72 Advertising

1/28/2016

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Toyota RAV4 Eblast by 72 Advertising
Click to view email blast.
Next time you get a special offer from the manufacturer, such as this extra bonus cash on Toyota RAV4s, promote it to your email database via a 72 Advertising-produced email blast. Cost is only $295 to send an email blast to every customer with an email address in your CRM. Contact Paul Thompson today to schedule your email blast.
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Satisified 72 Advertising client email

1/27/2016

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Accolades
We love getting emails back from our satisfied clients, like this one from a Nissan dealer in Los Angeles:
"I can't ask for a better and faster service you rock Paul can u you put a leaf 2016 in the site too."

More Testimonials
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Happy Thanksgiving from 72 Advertising

11/26/2015

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We would like to wish all of our 72 Advertising family a safe and Happy Thanksgiving.
72 Advertising Thanksgiving
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72 Advertising helps Passport Toyota achieve highest overall social media score in Central Atlantic Toyota region

4/17/2015

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Passport Toyota Social Media Score Results
The results are in; 72 Advertising-managed social media program gets Passport Toyota the highest overall score of 91 out of 100 for the Central Atlantic Toyota region. The Toyota dealer's nationwide average is 61.7 and the Central Atlantic Toyota dealers average is 62.2, but Passport Toyota's score was 91; the highest in the region!

Contact Paul Thompson at 72 Advertising to find out how our social media management can help your dealership achieve similar results.
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72 Advertising Takes The Pledge To Drive Phone-Free

6/11/2014

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Volkswagen startles an entire movie theater with this ingenious ad

This ad will make you think twice about texting while driving.

72 Advertising would like to make you aware of a few key facts and statistics regarding distraction-affected crashes. Because text messaging requires visual, manual, and cognitive attention from the driver, it is by far the most alarming distraction.

Fact #1
Five seconds is the average time your eyes are off the road while texting. When traveling at 55mph, that's enough time to cover the length of a football field. (2009, VTTI)

Fact #2
Reaching for a phone, dialing, texting and other uses of portable devices increased the risk of getting into a crash by three times. (2009, VTTI)

Fact # 3
11% of all drivers under 20 involved in fatal crashes were reported as distracted. This age group has the largest proportion of drivers who were distracted. (2012, NHTSA)

72 Advertising urges you to TAKE THE PLEDGE

Distracted driving kills and injures thousands of people each year. I pledge to:
  • Protect lives by never texting or talking on the phone while driving.
  • Be a good passenger and speak out if the driver in my car is distracted.
  • Encourage my friends and family to drive phone-free.
The fight to end distracted driving starts with you. Make the commitment to drive phone-free today.
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Record website traffic brought to VW dealer by 72 Advertising-produced email blast

5/29/2014

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chart
Is YOUR advertising generating these kind of results? Click here to view the email blast that 72 Advertising produced for Volkswagen of Downtown LA that brought eight times their normal traffic to their website for last week's Memorial Day sales event (see traffic chart).

Contact Paul Thompson at 72 Advertising to learn how we can get results like this for YOUR company.
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    72 Advertising founder and CEO, Paul Thompson, reports marketing industry news and news about 72 Advertising to share with our readers.

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  • Home
  • WHO We Are
  • WHAT We Do
    • Websites
    • Website Maintenance
    • Specials Management
    • Custom Pages
    • Email Marketing
    • Videos
    • Banner Ads
    • Recent Work
  • Recent Work
  • Accolades
  • Contact Us