The report also contains some data and anecdotes that should make Microsoft and its PC partners nervous:
- Mac use is growing. 22% of organizations expect Mac use (not iPad use) to increase at their place of business within the next 12 months.
- Companies may not be willing to pay the Mac premium, but employees are. IT departments don't usually buy Macs, but high-level employees who can afford to bring their own computer to work are often choosing Macs.
- These employees tend to be the richest and most productive. Forrester suggests that the typical Mac user fits in the segment it calls "power laptop" users, who work an average of 45 hours a week and make 44% more money.