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72 Advertising Blog/News

The most obnoxious auto dealer website I've ever seen (from the U.K.)

9/29/2015

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terrible websiteThis is a hilarious, real website!
OMG! You have to go to LINGsCARS.com and check out their website. This is the absolute worst website you'll ever see! Be sure to click on the video play button and listen to what I thought would be their commercial, but it's just some girl singing (if you can call it that)!

    What do you think of this site?

Submit
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72 Advertising helps Passport Toyota achieve highest overall social media score in Central Atlantic Toyota region

4/17/2015

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Passport Toyota Social Media Score Results
The results are in; 72 Advertising-managed social media program gets Passport Toyota the highest overall score of 91 out of 100 for the Central Atlantic Toyota region. The Toyota dealer's nationwide average is 61.7 and the Central Atlantic Toyota dealers average is 62.2, but Passport Toyota's score was 91; the highest in the region!

Contact Paul Thompson at 72 Advertising to find out how our social media management can help your dealership achieve similar results.
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72 Advertising would like to wish you a Happy New Year

12/30/2014

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As we begin a new year, our thoughts turn
gratefully to those who have made our progress possible.
Thank You and Best Wishes
for a Happy New Year
Picture
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72 Advertising wants you to know your file types: When to use jpeg, gif, png

12/29/2014

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72 Advertising jpeg, gif & png file types
Here's a link to an excellent infographic on Vertical Response's blog explaining the differences between jpeg (or jpg), gif and png, and when/where you should use them. Anybody that is responsible for maintaining websites and social media should be aware of these file types to make their websites load as quickly as possible.

72 Advertising was named after the 72 pixels per inch in a computer's screen so you can trust us to know our file types! Contact Paul Thompson today to learn how we can help your company with your digital graphics needs.
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May you have a very Merry Christmas from all of us at 72 Advertising

12/23/2014

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Wishing you a
Joyous Holiday Season
and a New Year filled with
Peace and Happiness
Merry Christmas
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When Lawyers Control Advertising

12/15/2014

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MINI email blast
NOT produced by 72 Advertising.
If you received this email blast from MINI, as I did, would you read through 868 words just to find out they're advertising a $199 a month lease special? Looks like the MINI corporate lawyers designed this email blast!

If you're interested in sending out a well-designed email blast to your customers, contact 72 Advertising's Paul Thompson today. Click here to see a few of our email blasts.
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Good article about "Responsive" and "Adaptive" website design

12/5/2014

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Carson NissanClick to read full aricle
Car shoppers are more informed than ever before, visiting approximately 23 websites before even stepping foot into a showroom. So how can dealers stay relevant and compete in today’s increasingly connected environment?

Many dealers are embracing two major shifts. One is the proliferation of mobile.

Click here to read the rest of the article by Dealer.com's Bob George on WardsAuto.com.


72 Advertising specializes in maintaining auto dealer's websites. Contact Paul Thompson to learn how we can help your dealership with its website needs.
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When sending out an email blast, always test it first!

11/26/2014

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Dear Sjplquxvuktzfolj
I received an email blast from an auto dealer today addressed to: "Dear Sjplquxvuktzfolj".

If you don't know how to use an email blast program, DON'T USE IT! Let the professionals at 72 Advertising create your email blasts. We've been sending out email blasts for over 10 years.
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Interesting Newspaper vs Google statistics

11/4/2014

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Newspaper

From 2000 to 2013, advertising revenue for America's newspapers fell $40 billion - from $63.5 billion to $23 billion, according to a new report by the Brookings Foundation. At the same time, Google's ad revenue has soared to $57.9 billion.
TheAtlantic.com

Make sure your website is taking advantage of the ever-increasing Internet traffic by utilizing 72 Advertising's digital services to make your internet presence the best it can be. Contact Paul Thompson today.
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Website Design VS Website SEO

10/29/2014

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Website
When did SEO (Search Engine Optimization) become more important than website design? Call me old-fashioned, but 10 years ago when us advertising professionals were helping website designers like Alex Merino at Pixel Motion design new car dealer websites, they were works of art, not like the websites of today that are designed purely for SEO purposes by some I.T. person with no design sense. You tell me, how can this Scion website be interesting to a potential car buyer with 75% of the home page taken up with SEO text? Is it REALLY necessary to say "Marlow Heights" 26 times on the home page? What happened to attractive car pictures? They've been replaced by SEO text!

What do you think? Send me your comments below if you agree or disagree with me. I'd be interested in hearing from you.

Paul Thompson
Founder/CEO
72 Advertising
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    72 Advertising founder and CEO, Paul Thompson, reports marketing industry news and news about 72 Advertising to share with our readers.

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