When I saw this sub-headline in this month's Passport Auto Group IMN e-newsletter that we're working on, it brought back memories of a jingle that I produced for a new Toyota dealer presentation way back in 2004 when I was the Advertising Director with the Van Tuyl Auto Group. Larry was trying to get a brand new Toyota point in Avondale, AZ and I came up with the name "Toyota West" and produced this jingle for the presentation to Toyota. To this day, it's one of my favorite jingles (along with our Alice Cooper "I'm flyin' in my car now, anticipatin' fun" jingle).

Click the play button below to hear "Simply the Best":

Paul Thompson had a great time at the Courtesy Volvo of Scottsdale groundbreaking ceremony this morning. Thank you General Manager, Jason Church for inviting us to attend this momentous ceremony. All of us at 72 Advertising look forward to helping the Valley's newest dealership succeed.

Hove Nissan's general manager liked our home page slides so much, he asked if we could create banners to place outside the dealership. Of course, we can, and did! We had these made and shipped to the store in just 3 days.

Next time you need a banner made for your dealership, contact Paul Thompson at 72 Advertising for a price quote. You'll be glad you did!

Back when social media was getting started, every website had their social media feed in a widget on their website. Nowadays, everyone knows how to find your Facebook and Twitter pages if they want to. Don’t distract your customers from what should be the main focus of your website — attracting sales!

It’s fine to include a Facebook icon on your site and a link in a drop down menu for your visitors to find your social media, but don’t make them scroll through hundreds of posts and tweets. Your website’s goal should be to have your visitors fill out your contact form or pick up the phone and call you, not be distracted by hundreds of social media posts and tweets.

Contact 72 Advertising if you need help with YOUR social media.

The results are in; 72 Advertising-managed social media program gets Passport Toyota the highest overall score of 91 out of 100 for the Central Atlantic Toyota region. The Toyota dealer's nationwide average is 61.7 and the Central Atlantic Toyota dealers average is 62.2, but Passport Toyota's score was 91; the highest in the region!

Contact Paul Thompson at 72 Advertising to find out how our social media management can help your dealership achieve similar results.

Is YOUR advertising generating these kind of results? Click here to view the email blast that 72 Advertising produced for Volkswagen of Downtown LA that brought eight times their normal traffic to their website for last week's Memorial Day sales event (see traffic chart).

Contact Paul Thompson at 72 Advertising to learn how we can get results like this for YOUR company.

72 Advertising is proud to be a part of Airpark Chrysler Jeep Dodge's success in reaching a record in total sales in the month of March, 2014, their first month utilizing 72 Advertising's social media marketing.

While other companies post unrelated pictures of foolish pets and silly sayings, 72 Advertising concentrates its efforts on posts with meaningful articles to assist their customers in researching their products and saving money with weekly special offers.

Contact 72 Advertising's Paul Thompson today to learn more.

Having a presence on social media sites has become a necessity in today’s marketplace. Since millions of individuals use social media, it’s a competitive tool that no dealership can afford to ignore. In addition to simply generating leads, social networks keep dealerships connected with their customers and help nurture relationships. At 72 Advertising, we help to engage followers and, in turn, make them your customers.

72 Advertising maintains social media with an eye towards generating sales. We have specific automotive knowledge and insight which we use to create content that your customers are interested in. With the pertinent content we provide, which is updated constantly, we influence customers to “like” your dealership, buy your vehicles and take advantage of your service department.

Contact 72 Advertising to see how we can help you connect in the social media marketplace. 

72 Advertising is proud to be associated with Carson Nissan, recently voted #1 Nissan dealer in California by its customers and DealerRater. Great job, Linda and team! 72 Advertising created this video for them to celebrate this momentous achievement. Contact Paul Thompson at 72 Advertising for any video work your company may need.