Congratulations to the Rosner Auto Group on the Grand Opening this week of their new Nissan dealership. 72 Advertising is proud to be a part of it by creating this email blast to over 25,000 satisfied Rosner Auto Group customers.

72 Advertising's clients typically see a 150-300% increase in website traffic back to their own website the day our email blasts are sent out, resulting in an increase in leads and sales.

Ask us about producing an email blast for your dealership. They're highly effective, and very inexpensive. Contact Paul Thompson at 72 Advertising today to learn more.

Nissan of Hawthorne's website had been averaging 72 visits per day, with the previous high of 106 visits on the 4th of July weekend. After sending a 72 Advertising-produced email blast to their customer database yesterday, their website had 157 visits today (see actual website traffic chart below). By far the most they've ever had in one day!

Email marketing by 72 Advertising works! We see similar results with every email blast we produce.

Contact Paul Thompson at (623) 889-5626 to see how we can get similar traffic driven to YOUR website.

You work hard to build your customer database to be a source of information and reference for your business, and you understand that it holds a wealth of potential when marketing to your customers and prospects for future business. CRMs are the perfect tools to help you with those marketing efforts. However, you should take great care when communicating to your customers, particularly when sending bulk emails.

Unsolicited commercial email takes time away from productive activities within your dealership and usually annoys the recipient.

Your customers feel the same about SPAM and unwanted email. Therefore, all CRMs incorporate “Opt Out” functionality into their email service, helping you to comply with anti-SPAM regulations by giving your customers a choice on receiving future emails from you.

Unfortunately, your legitimate business message could be perceived as SPAM by your customers or anti-SPAM filters by the way the message is written. Refer to the following tips to avoid having your emails identified as SPAM by your customers:

Fifty characters could be all that stands between you and success in your next email campaign. Why? Because fifty characters is all the space you have in a typical subject line to catch your reader’s eye and entice him to open your email and take the action you want.

How could something so small make or break an email’s success? Because many recipients use the subject line to decide whether to open or delete an email.

This makes subject lines tricky little devils and challenging to write. A good one can get your email opened in a flash, while a bad one could spell oblivion in the trash or junk file.

Because so much is riding on your subject line, here are a few good rules for crafting a good one. Be sure to review them before you send your next email campaign.