J.D. Power and Associates Reports: Website Appearance Is a Key Differentiator in Shopper Satisfaction with Auto Manufacturer Websites

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New-Vehicle Shoppers Do Judge a Website by its Appearance

Honda Ranks Highest among Manufacturer Websites in Satisfying New-Vehicle Shoppers For a Third Consecutive Time

The adage “Don’t judge a book by its cover” does not apply when examining how consumers view automaker websites. In fact, website appearance—including design elements and color patterns—is driving both gains and declines in shopper satisfaction with websites, according to J.D. Power's latest 2011 Manufacturer Website Evaluation Study (MWES)—Wave 2.

Honda ranks highest among auto manufacturer websites for usefulness in new-vehicle shopping, according to the study. In Wave 2, Honda achieves an index score of 821 (on a 1,000-point scale) and performs particularly well in three of the four measures: information/content, navigation and speed. Following Honda, in alphabetical order: Ford, Lincoln, Nissan and Porsche, in a four-way tie (each brand receives 809 points).

Click here to read the full story on J.D. Power's website.

Click here to read the J.D. Power press release.

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