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Websites & MicrositesFirst impressions mean a lot. This is never more true than with a company's website. Your website should portray your company as professional and strengthen the image of your dealership. 72 Advertising-created and managed websites and microsites paint you in the best light to your prospects.
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Custom Pages & Landing PagesA landing page is a single website page that is created for customers to land on from a search engine optimized search or an online advertisement and is created within your main website. 72 Advertising creates custom landing pages and micro sites to enhance the effectiveness of your advertising, search engine marketing and search engine optimization.
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Search Engine Optimization (SEO) and Search Engine Marketing (SEM)If you owned a Picasso you wouldn't put in in your garage would you? Getting people to see your website is just as important to making sure the site itself is a masterpiece. What good is a website if you aren't attracting interested, qualified prospects to it? 72 Advertising offers a variety of ways, both free and paid, to drive qualified traffic to your website.
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Website MaintenanceArguably the most important component of a good website is content, and that content needs to focus on the true needs of your visitors. If a prospect ends up on your site hoping to search for industry news, inventory or special offers and you can't show them any, you had better believe they will find somewhere else to search. 72 Advertising-managed websites are loaded with all the content you need to make sure your site is the only website your prospects need.
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Specials ManagementThe Specials pages are some of the most sought-after pages by web shoppers. We keep up the specials based on the company's own special offers or match the manufacturer's offers and update them as often as necessary.
On auto dealer websites, the service department coupons and parts/accessory specials are often overlooked by the internet sales manager. We set up service/parts/accessory coupons and change them monthly as needed by the changing seasons. |
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Custom VideosTurn your radio commercial into a search engine-friendly YouTube video with 72 Advertising's video production service.
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E-Mail MarketingAccording to studies, two-thirds of all buyers will return to the same company they bought at again and again. In this day and age it is vital that you stay in touch with current and past customers with email campaigns. Email marketing is often report as second only to search engine marketing as the most effective online marketing tactic. Our email marketing and e-newsletters allow you to keep tabs on your database and even view what newsletter articles they are receiving and opening.
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Social Media Management72 Advertising helps companies use social media tools like Facebook, Twitter, blogs and YouTube to find leads, increase sales and improve branding.
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Newspaper Ad Production72 Advertising's principal and graphic designers have been producing traditional newspaper advertising for over 30 years. Even though we now focus mainly on Internet advertising, there is still a place in today's wired world for newspaper ads. Contact us today and let our years of experience make your next newspaper ad more effective.
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