We are auto dealer specialists
Though we specialize in the automotive industry, many of the same components are advantageous to other businesses as well.
New Vehicle Specials
The Specials pages are some of the most sought-after pages by car shoppers. We keep up the new-car specials based on the dealer’s own specials or match the national APR and/or lease offers and update them as often as necessary.
Pre-Owned Vehicle Specials
We work closely with the used car department manager to display the vehicles they want to advertise as specials or we can automatically place old-age vehicles at a predetermined mark-down.
APR Specials & Rebates
We work closely with the manufacturers and match the national finance offers or rebates on the dealer’s own websites and design them into an easy-to-read format.
Parts & Service Coupons
Service department coupons and parts/accessory specials are often overlooked by the internet sales manager. We set up service/parts/accessory coupons and change them monthly as needed by the changing seasons.
Staff Directories
Automobile dealer staff pages give customers a friendly look at the dealership’s personnel. It’s important that these pages are up to date. We work closely with the dealer’s management to replace staff photos and information as needed.
Customer Testimonials
We add special pages such as customer testimonials to make every site individually tailored for each dealership.
Your Site or Ours
72 Advertising works on your existing site or with top website design companies to build you an entire new site. Our goal is to make your site the best it can be, no matter who the vendor is.
Custom Websites
72 Advertising works with top website design companies to build entire custom websites. Every site is truly a work of art with its distinct designs that are both beautiful and powerful at the same time. We are constantly driven to push the cutting edge of web technology. Yet we also know and understand the automobile business and what its customer’s expectations are.
E-Mail Blasts
We design, format and send professional, custom e-mails to your customers via your own Customer Relationship Management (CRM) software.
E-Newsletters
Keep your customers current on happenings around the dealership and around town with a custom monthly e-newsletter. We add special touches such as lease payments, APR offers, links to your website, videos and service coupons driving traffic back to your dealership.
Social Media
72 Advertising helps dealers use social media tools like Facebook, Twitter, blogs and YouTube to find leads, increase sales and improve branding.
Craigslist Postings
If you've tried Craigslist, you know how much time and effort it can take to upload your inventory. But, Craigslist gets a huge amount of traffic and it does sell cars so you need to be posting your inventory there. 72 Advertising can do it all for you, freeing your Internet Manager to do what he or she does best...sell cars!
Videos
We strongly believe in videos on websites. We place them everywhere from on the home page for a special event, individual model walk-around videos, employee staff videos and more. Below are a few of the videos we've produced for our dealer's websites.
Mobile Auto Dealer Websites
Directly interact with your customers while they are on the go! Increase lead conversions with cutting edge mobile websites. 72 Advertising can take your dealership's website to the next level with our proprietary mobile solution. Just another way we're addressing the future for our dealers, and giving them the competitive advantage to outsell the competition.
Radio & Television Advertising
We have been producing traditional radio and television advertising for over 15 years. Because we now focus on dealer's Internet advertising, we now partner with several different advertising agencies that specialize in auto dealer radio and television advertising. If you're in need of a full-blown ad agency, we can help. Contact Paul Thompson today to learn more.



