America One Mini Storage, 2011
In 1993, I started managing a (then) small auto-dealership group's advertising agency. One of the 5 or 6 dealers they had in Arizona was Van Chevrolet. Van Chevy was only about 2 or 3 years old at the time, and they had a unique red, white and blue eagle and flag logo (shown below). We stopped using the logo in Van's advertising at least 10 years ago, so you can imagine my surprise when I came across this sign at America One Mini Storage in Show Low, Arizona this week using the exact same eagle and stripes in their logo!
Memory was something you lost with age...... An application was for, employment.... A program was a TV show.... A cursor used profanity... A keyboard was a piano... A web was a spider's home... A virus was the flu.... A hard drive was a long trip on the road..... A mouse pad was where a mouse lived.. And if you had a 3 inch floppy... well, you just hoped nobody found out!!!!!!
J.D. Power and Associates Reports: Website Appearance Is a Key Differentiator in Shopper Satisfaction with Auto Manufacturer Websites
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New-Vehicle Shoppers Do Judge a Website by its Appearance
Honda Ranks Highest among Manufacturer Websites in Satisfying New-Vehicle Shoppers For a Third Consecutive Time
The adage “Don’t judge a book by its cover” does not apply when examining how consumers view automaker websites. In fact, website appearance—including design elements and color patterns—is driving both gains and declines in shopper satisfaction with websites, according to J.D. Power's latest 2011 Manufacturer Website Evaluation Study (MWES)—Wave 2.
Honda ranks highest among auto manufacturer websites for usefulness in new-vehicle shopping, according to the study. In Wave 2, Honda achieves an index score of 821 (on a 1,000-point scale) and performs particularly well in three of the four measures: information/content, navigation and speed. Following Honda, in alphabetical order: Ford, Lincoln, Nissan and Porsche, in a four-way tie (each brand receives 809 points).
Click here to read the full story on J.D. Power's website.
Click here to read the J.D. Power press release.
72 Advertising founder and CEO, Paul Thompson, reports marketing industry news and news about 72 Advertising to share with our readers.
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24654 N Lake Pleasant Pkwy #103-112
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