From real-time customer service to reputation management and competitive intelligence, B2B marketers are quickly discovering the powerful and versatile effects of social media. With interactive marketing forecasts projecting social media spend to outpace all other types of online marketing at a compound annual growth rate of 34% from 2009 to 2014, and research indicating 86% of B2B firms use social media, it's clear social media has become a key component of any online marketing program.
A recent co-sponsored study by Business.com and BtoB Online of more than 450 B2B marketers showed 97% of online marketers currently use at least one social media resource; however, when it comes to measuring social media efforts, only 47% of marketers are currently using a social media monitoring tool.
Clearly, the measurement of social media lags behind its adoption. But, as social media focus and spend continues to trend upward, proper measurement will become essential for justifying and growing future social media budgets.
Business.com wants to help B2B marketers make more informed decisions when it comes to choosing the proper social media monitoring solution to help measure and optimize their social media strategy. We've compiled a list of some of the most popular social media monitoring tools on the market and included product summaries, user feedback and a clear- cut comparison chart to guide you through the decision-making process.