At 72 Advertising, we keep the needs of our clients at the forefront. We understand our customers needs and will do everything possible to help them succeed.
Screenshot of Coming Soon website When long-time client, Passport Auto Group, mentioned to Paul Thompson that Cobalt couldn't get a "Coming Soon" website up and running for several weeks for their new MINI of Montgomery County dealership, 72 Advertising stepped in and had a custom landing page website up and running within 24 hours (for no charge, I might add).
At 72 Advertising, we keep the needs of our clients at the forefront. We understand our customers needs and will do everything possible to help them succeed.
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72 Advertising specializes in automotive dealer's websites needs, but also produces and maintains websites for other industries. Our latest client is the WatersEdge Townhomes at White Mountain Lake, Arizona. WatersEdge is a 48-unit townhouse development on the shores of White Mountain Lake, located 7 miles north of Show Low, Arizona. 72 Advertising created the website to bring awareness to the development and the White Mountain Lake area, thereby increasing home values. All of the photos on the site were shot by Paul Thompson, President of 72 Advertising. Click here to view go to the website: http://www.watersedgeatwhitemountainlake.com www.pepeautogroup.com The Pepé Auto Group recently added Cadillac and Sprinter Commercial Vans to their group and was in need of a new group website and chose 72 Advertising because of our long-standing association with Pepé Infiniti. When dealers need new websites such as this or any type of "microsite", 72 Advertising delivers for a much smaller cost than the big website companies. Contact us if you need a microsite promoting your dealership, a new vehicle model or just want some additional exposure on the web. The majority of mobile phones in the U.S. will be smart phones by 2011. That means that more consumers than ever will have on-demand access to the Internet. Despite this expanding market, most auto dealers don’t yet have mobile web sites. Here are the top three reasons they should: 1. One-fifth of Americans already access the mobile web everyday The future is now! The statistics on mobile web use are astounding. In less than a decade, half of all web searches will happen from a mobile device. The mobile generation is already here and it includes your customers. 2. A traditional web site isn’t enough Traditional web sites are designed for people surfing from the comfort of home using a full-size computer. Mobile users are on-the-go and limited by small screens; they are looking for specific information and they want it quickly. To satisfy these users, dealers need simplified sites designed specifically for the smart phone platform. 3. Your competition is already there Picture this scenario: A consumer is driving around looking for a new car. As he drives by dealers’ lots, he uses his smart phone to search inventories before deciding where to stop. If your site isn’t optimized for mobile web, he’s likely to move on to the next lot. Can you afford to lose out? Contact 72 Advertising today to get your web site updated with a mobile version. Here are 3 key concepts for conversion rate optimizers who want to design elegant, persuasive online experiences that make money: Key Concept #1 – The 80/20 Rule remains a powerful force in the universe. Pareto’s principle never goes away…ever. It just continues to recur in everything, all the time. Bow to its power! The takeaway from Jakob Nielsen’s report is that, while users are more willing to scroll ‘below the fold’ than they used to be, the area above the fold still gets 80% of the time spent looking at a page. See the chart for the eerie split at 80.3% and 19.7%! Key Concept #2 – The concept of keeping key content and call(s) to action ‘above the fold’ is still important. But, if you expect users to scroll below the fold, you’d better make sure the page has good scent so they know that relevant content awaits them if they do use their scroll bar. Key Concept #3 – The bottom of every page is key. Note in Nielsen’s chart that the time spent fixating below the fold remains very low until the very bottom of pages. This is due to users looking for the bottom of the page’s container. It’s a bit grainy, but look at the screenshot of a gaze plot where the orange bar that is the active window’s bottom border gets the last fixation on the page. The user looks for the bottom, finds it, then knows they need to either click something or scroll back up. This presents an opportunity to place call(s) to action at the bottom of tall pages that necessitate scrolling, especially catalog pages with many products. Maybe it’s a place to experiment with primary and/or secondary calls to action? |
Author72 Advertising founder and CEO, Paul Thompson, reports marketing industry news and news about 72 Advertising to share with our readers. Mailing Address:
72 Advertising, Inc. 24654 N Lake Pleasant Pkwy #103-112 Peoria, AZ 85383 Phone:
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