72 Advertising Takes The Pledge To Drive Phone-Free

Volkswagen startles an entire movie theater with this ingenious ad

This ad will make you think twice about texting while driving.

72 Advertising would like to make you aware of a few key facts and statistics regarding distraction-affected crashes. Because text messaging requires visual, manual, and cognitive attention from the driver, it is by far the most alarming distraction.

Fact #1
Five seconds is the average time your eyes are off the road while texting. When traveling at 55mph, that's enough time to cover the length of a football field. (2009, VTTI)

Fact #2
Reaching for a phone, dialing, texting and other uses of portable devices increased the risk of getting into a crash by three times. (2009, VTTI)

Fact # 3
11% of all drivers under 20 involved in fatal crashes were reported as distracted. This age group has the largest proportion of drivers who were distracted. (2012, NHTSA)

---

72 Advertising urges you to TAKE THE PLEDGE

Distracted driving kills and injures thousands of people each year. I pledge to:

• Protect lives by never texting or talking on the phone while driving.
  
• Be a good passenger and speak out if the driver in my car is distracted.
  
• Encourage my friends and family to drive phone-free.
  

The fight to end distracted driving starts with you. Make the commitment to drive phone-free today.