Why settle?
As a long-time Mac user, this new research validates what we in the graphics industry already knew. According to a report released yesterday by analyst David Johnson, the best employees prefer Macs. Johnson called Mac users the "heavy hitters" and "heroes" in organizations, and said that they hate Windows PCs because they slow them down and look cheap. "Stand in the way," he warns IT departments, "and you will get run over."
The report also contains some data and anecdotes that should make Microsoft and its PC partners nervous:
The report also contains some data and anecdotes that should make Microsoft and its PC partners nervous:
- Mac use is growing. 22% of organizations expect Mac use (not iPad use) to increase at their place of business within the next 12 months.
- Companies may not be willing to pay the Mac premium, but employees are. IT departments don't usually buy Macs, but high-level employees who can afford to bring their own computer to work are often choosing Macs.
- These employees tend to be the richest and most productive. Forrester suggests that the typical Mac user fits in the segment it calls "power laptop" users, who work an average of 45 hours a week and make 44% more money.
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