That's right; in an article published today on ClickZ.com, more companies are spending their ad dollars online than on cable in 2011. And online is only $7 billion away from matching the $39 billion spent on broadcast TV!

This is exactly why 72 Advertising was launched over four years ago. We specialize only in online advertising. We don't do print, radio or TV. We create and maintain websites, email blasts, e-newsletters and social media for those clients that know the value of the Internet.

Click here to read the full article by Sean Carton on ClickZ.

72 Advertising today announced the launch of a new microsite for pre-orders of the new 2013 Nissan Altima for Fontana Nissan in Fontana, CA. The all-new 2013 Altima has a premium new look and impressive styling, both inside and out. This new website contains photos, videos and features of the exciting new Altima, due out this summer.

Click here to visit the Fontana Nissan 2013 Altima website.

Contact 72 Advertising if you're interested in a new website such as this.

Infiniti knows the value of a well-maintained auto dealer website. That is the same reason that 72 Advertising was created over four years ago - to maintain dealer websites so that consumers may find what they're looking for and shop that dealer for new and pre-owned vehicles.

Infiniti sent a letter to all retailer principals and executive managers this week announcing that they will be conducting website reviews to identify any deficiencies that they see in dealer's websites. The following statement and statistics caught my attention:

Today’s customers do more car buying research than ever before. Most buyers start with the internet, browsing both manufacturer and local dealership websites. This is a dealer's first opportunity to make a great impression on prospective owners. Consider these industry statistics:

• 90% of Infiniti shoppers use the internet during the shopping process
• 92% of internet customers stated their decisions were influenced by content on the website
• 74% of consumers say they’d never return to a poorly performing website

That last statistic should be an eye-opener to those dealers who pay little attention to their website. "74% of consumers say they’d never return to a poorly performing website."

When was the last time that YOU looked over every page of your website to ensure that everything was up-to-date and working properly? That's exactly what we do every month here at 72 Advertising. Our dealers websites are always fully maintained with the most current special offers, seasonal specials, manufacturer event graphics, etc. If you would like a free review of your website, please contact Paul Thompson at 72 Advertising today.

One of the many items we do here at 72 Advertising is create custom pages for our clients websites, such as this "Refer A Friend" page we created last week on Nissan of Hawthorne's website. For every person an existing customer refers to them and who buys or leases a new or pre-owned car, they'll reward them by paying one month of their car payment - Up to $7,800 worth of car payments!

Another page we created for Nissan of Hawthorne was about their "Women's Department". An Internet Department which was set up to assist their female shoppers with women salespeople at Nissan of Hawthorne.

Contact Paul Thompson today to get started with 72 Advertising maintaining YOUR website.