Check out the new toolbar that 72 Advertising just added to the bottom of the Volkswagen of Downtown Los Angeles website. Not only does it display the social media blog, Facebook and Twitter sites, it translates any page on the site into any language the viewer chooses, and gives us the ability to feature a special in an attention-getting floating window that slides in and out at a predetermined time.

We can put this toolbar onto any website for just a $99 setup and $99 per month, including changing the special offer for you. Contact Paul if you'd like to find out more about this impressive new toolbar.

Congratulations to the Rosner Auto Group on the Grand Opening this week of their new Nissan dealership. 72 Advertising is proud to be a part of it by creating this email blast to over 25,000 satisfied Rosner Auto Group customers.

72 Advertising's clients typically see a 150-300% increase in website traffic back to their own website the day our email blasts are sent out, resulting in an increase in leads and sales.

Ask us about producing an email blast for your dealership. They're highly effective, and very inexpensive. Contact Paul Thompson at 72 Advertising today to learn more.

In 1993, I started managing a (then) small auto-dealership group's advertising agency. One of the 5 or 6 dealers they had in Arizona was Van Chevrolet. Van Chevy was only about 2 or 3 years old at the time, and they had a unique red, white and blue eagle and flag logo (shown below). We stopped using the logo in Van's advertising at least 10 years ago, so you can imagine my surprise when I came across this sign at America One Mini Storage in Show Low, Arizona this week using the exact same eagle and stripes in their logo!
Paul

Memory was something you lost with age...... An application was for, employment.... A program was a TV show.... A cursor used profanity... A keyboard was a piano... A web was a spider's home... A virus was the flu.... A hard drive was a long trip on the road..... A mouse pad was where a mouse lived.. And if you had a 3 inch floppy... well, you just hoped nobody found out!!!!!!

New-Vehicle Shoppers Do Judge a Website by its Appearance

Honda Ranks Highest among Manufacturer Websites in Satisfying New-Vehicle Shoppers For a Third Consecutive Time

The adage “Don’t judge a book by its cover” does not apply when examining how consumers view automaker websites. In fact, website appearance—including design elements and color patterns—is driving both gains and declines in shopper satisfaction with websites, according to J.D. Power's latest 2011 Manufacturer Website Evaluation Study (MWES)—Wave 2.

Honda ranks highest among auto manufacturer websites for usefulness in new-vehicle shopping, according to the study. In Wave 2, Honda achieves an index score of 821 (on a 1,000-point scale) and performs particularly well in three of the four measures: information/content, navigation and speed. Following Honda, in alphabetical order: Ford, Lincoln, Nissan and Porsche, in a four-way tie (each brand receives 809 points).

Click here to read the full story on J.D. Power's website.

Click here to read the J.D. Power press release.