The 2011 Volkswagen Jetta is the German automaker’s attempt at building a more attainable American-style sedan. According to Cars.com editor Mike Hanley, the strategy has made the car more affordable, but the classic interior refinements — which many have come to expect in a VW — are gone. With engaging handling, a lower starting price and a roomy interior, the Jetta certainly has a lot going for it, but is it still one of the best models in the compact category? Continue reading to find out:

1. 2011 Hyundai Elantra
2. 2011 Ford Explorer
3. 2011 Jeep Grand Cherokee
4. 2011 Hyundai Sonata
5. 2011 Subaru Outback
6. 2011 Chevrolet Cruze
7. 2012 Ford Focus
8. 2011 Volkswagen Jetta
9. 2011 Subaru Forester
10. 2011 Kia Optima

You work hard to build your customer database to be a source of information and reference for your business, and you understand that it holds a wealth of potential when marketing to your customers and prospects for future business. CRMs are the perfect tools to help you with those marketing efforts. However, you should take great care when communicating to your customers, particularly when sending bulk emails.

Unsolicited commercial email takes time away from productive activities within your dealership and usually annoys the recipient.

Your customers feel the same about SPAM and unwanted email. Therefore, all CRMs incorporate “Opt Out” functionality into their email service, helping you to comply with anti-SPAM regulations by giving your customers a choice on receiving future emails from you.

Unfortunately, your legitimate business message could be perceived as SPAM by your customers or anti-SPAM filters by the way the message is written. Refer to the following tips to avoid having your emails identified as SPAM by your customers:

Fifty characters could be all that stands between you and success in your next email campaign. Why? Because fifty characters is all the space you have in a typical subject line to catch your reader’s eye and entice him to open your email and take the action you want.

How could something so small make or break an email’s success? Because many recipients use the subject line to decide whether to open or delete an email.

This makes subject lines tricky little devils and challenging to write. A good one can get your email opened in a flash, while a bad one could spell oblivion in the trash or junk file.

Because so much is riding on your subject line, here are a few good rules for crafting a good one. Be sure to review them before you send your next email campaign.