When I saw this sub-headline in this month's Passport Auto Group IMN e-newsletter that we're working on, it brought back memories of a jingle that I produced for a new Toyota dealer presentation way back in 2004 when I was the Advertising Director with the Van Tuyl Auto Group. Larry was trying to get a brand new Toyota point in Avondale, AZ and I came up with the name "Toyota West" and produced this jingle for the presentation to Toyota. To this day, it's one of my favorite jingles (along with our Alice Cooper "I'm flyin' in my car now, anticipatin' fun" jingle).

Click the play button below to hear "Simply the Best":

Paul Thompson had a great time at the Courtesy Volvo of Scottsdale groundbreaking ceremony this morning. Thank you General Manager, Jason Church for inviting us to attend this momentous ceremony. All of us at 72 Advertising look forward to helping the Valley's newest dealership succeed.

Hove Nissan's general manager liked our home page slides so much, he asked if we could create banners to place outside the dealership. Of course, we can, and did! We had these made and shipped to the store in just 3 days.

Next time you need a banner made for your dealership, contact Paul Thompson at 72 Advertising for a price quote. You'll be glad you did!

Back when social media was getting started, every website had their social media feed in a widget on their website. Nowadays, everyone knows how to find your Facebook and Twitter pages if they want to. Don’t distract your customers from what should be the main focus of your website — attracting sales!

It’s fine to include a Facebook icon on your site and a link in a drop down menu for your visitors to find your social media, but don’t make them scroll through hundreds of posts and tweets. Your website’s goal should be to have your visitors fill out your contact form or pick up the phone and call you, not be distracted by hundreds of social media posts and tweets.

Contact 72 Advertising if you need help with YOUR social media.

We love getting emails back from our satisfied clients, like this one from a Nissan dealer in Los Angeles:
"I can't ask for a better and faster service you rock Paul can u you put a leaf 2016 in the site too."

The results are in; 72 Advertising-managed social media program gets Passport Toyota the highest overall score of 91 out of 100 for the Central Atlantic Toyota region. The Toyota dealer's nationwide average is 61.7 and the Central Atlantic Toyota dealers average is 62.2, but Passport Toyota's score was 91; the highest in the region!

Contact Paul Thompson at 72 Advertising to find out how our social media management can help your dealership achieve similar results.

72 Advertising would like to make you aware of a few key facts and statistics regarding distraction-affected crashes. Because text messaging requires visual, manual, and cognitive attention from the driver, it is by far the most alarming distraction.

Fact #1
Five seconds is the average time your eyes are off the road while texting. When traveling at 55mph, that's enough time to cover the length of a football field. (2009, VTTI)

Fact #2
Reaching for a phone, dialing, texting and other uses of portable devices increased the risk of getting into a crash by three times. (2009, VTTI)

Fact # 3
11% of all drivers under 20 involved in fatal crashes were reported as distracted. This age group has the largest proportion of drivers who were distracted. (2012, NHTSA)

Distracted driving kills and injures thousands of people each year. I pledge to:

• Protect lives by never texting or talking on the phone while driving.
  
• Be a good passenger and speak out if the driver in my car is distracted.
  
• Encourage my friends and family to drive phone-free.
  

The fight to end distracted driving starts with you. Make the commitment to drive phone-free today.

Is YOUR advertising generating these kind of results? Click here to view the email blast that 72 Advertising produced for Volkswagen of Downtown LA that brought eight times their normal traffic to their website for last week's Memorial Day sales event (see traffic chart).

Contact Paul Thompson at 72 Advertising to learn how we can get results like this for YOUR company.

Have a happy, peaceful, and fun Easter filled with marshmallows, chocolate, and jelly beans.

72 Advertising is proud to be a part of Airpark Chrysler Jeep Dodge's success in reaching a record in total sales in the month of March, 2014, their first month utilizing 72 Advertising's social media marketing.

While other companies post unrelated pictures of foolish pets and silly sayings, 72 Advertising concentrates its efforts on posts with meaningful articles to assist their customers in researching their products and saving money with weekly special offers.

Contact 72 Advertising's Paul Thompson today to learn more.