"74% of consumers say they’d never return to a poorly performing website"

Infiniti knows the value of a well-maintained auto dealer website. That is the same reason that 72 Advertising was created over four years ago - to maintain dealer websites so that consumers may find what they're looking for and shop that dealer for new and pre-owned vehicles.

Infiniti sent a letter to all retailer principals and executive managers this week announcing that they will be conducting website reviews to identify any deficiencies that they see in dealer's websites. The following statement and statistics caught my attention:

Today’s customers do more car buying research than ever before. Most buyers start with the internet, browsing both manufacturer and local dealership websites. This is a dealer's first opportunity to make a great impression on prospective owners. Consider these industry statistics:

• 90% of Infiniti shoppers use the internet during the shopping process
• 92% of internet customers stated their decisions were influenced by content on the website
• 74% of consumers say they’d never return to a poorly performing website

That last statistic should be an eye-opener to those dealers who pay little attention to their website. "74% of consumers say they’d never return to a poorly performing website."

When was the last time that YOU looked over every page of your website to ensure that everything was up-to-date and working properly? That's exactly what we do every month here at 72 Advertising. Our dealers websites are always fully maintained with the most current special offers, seasonal specials, manufacturer event graphics, etc. If you would like a free review of your website, please contact Paul Thompson at 72 Advertising today.

---